IMBA x OMR partner program

The Impact MBA x OMR is a joint program by Tomorrow University of Applied Sciences and the OMR Academy. It is designed for professionals and leaders who want to drive sustainable impact and prepare organizations for the future. This program combines hands-on specializations in digital marketing with innovative modules in sustainability, leadership, and responsible business. With flexible online learning and a highly practical format, it prepares participants for leadership roles in the digital and sustainable economy.

About OMR

OMR is the leading digital marketing platform in the German-speaking world. With formats such as the OMR Festival, the OMR Academy, deep dives, reports, and podcasts, OMR delivers hands-on learning experiences for marketing professionals. More than 50,000 experts train with OMR Education every year - online, flexibly, and built for real-world application. Many of OMR Education’s courses are certified by the ZFU, the official German authority for distance learning quality and legal compliance.

Specialization with OMR as part of the Impact MBA

In the Calibration Phase, you tailor your individual focus. You choose one of three specialization tracks developed by the renowned OMR Academy, designed to help you reach your professional goals with a practical, data-driven, and forward-looking approach. In addition, you complete two Impact Certificates from Tomorrow University, building expertise in fields such as sustainability, leadership, or innovation.

1. Social Media & Content Marketing

This track is for creators, entrepreneurs, and hands-on marketers who want to go beyond theory and create real digital impact.

Focus: Practical execution and customer-centered thinking

Topics include:

• Digital Marketing Essentials (updated) and agile methods
• AI for content production
• Content marketing
• Instagram marketing
• Facebook and Instagram advertising

Ideal if you want to build brands with personality and reach audiences in a meaningful way.

🎯 Key learning outcomes:

• Design and implement effective social media and content marketing strategies across multiple platforms (Instagram, Facebook, etc.)
• Create, optimize, and scale content using AI-powered tools for text, image, and video generation.
• Apply channel-specific techniques for audience engagement, content formats, influencer collaborations, and community building.
• Manage paid social campaigns, including ad setup, targeting, budgeting, and analytics on Facebook and Instagram.
• Analyze performance metrics, adapt to emerging trends, and ensure brand consistency in AI-supported content production.

2. Performance Marketing

This track is for marketing leads and managers who work with data and want to plan, execute, and optimize campaigns effectively.

Focus: Efficient marketing planning

Topics include:

• AI foundations
• Performance marketing
• Search Engine Advertising (SEA)
• Facebook and Instagram advertising
• Digital marketing analytics

Perfect if you want to allocate budgets wisely, understand KPIs, and scale growth through data.

🎯 Key learning outcomes:

• Plan, execute, and optimize high-conversion performance marketing campaigns across search, display, social, and affiliate channels.
• Utilize AI tools and business cases to enhance targeting, personalization, and campaign efficiency.
• Apply Google Ads and Meta Ads tools for setup, targeting, bidding, budgeting, and legal compliance.
• Leverage analytics, dashboards, attribution models, and data-driven optimization to improve ROI.
• Navigate data privacy, AI regulation, and compliance while scaling high-performing digital ad campaigns.

3. Marketing Strategy

This track is for generalists and decision-makers who work across teams and want to lead marketing at a strategic level.

Focus: Strategic growth and cross-functional thinking

Topics include:

• Digital Marketing Essentials (updated) and agile methods
• AI foundations
• Digital marketing strategy
• Performance marketing
• Digital marketing analytics

The right choice if you want to lead with a clear overview and drive sustainable growth.

🎯 Key learning outcomes:

• Build comprehensive digital marketing strategies across the full customer journey, channels, and touchpoints.
• Apply AI models, language models, and ethical guidelines to develop data-driven marketing decisions.
• Manage and optimize performance marketing campaigns with targeting, conversion optimization, and cross-channel coordination.
• Collect, analyze, and interpret digital marketing data using KPIs, dashboards, conversion tracking, and A/B testing.
• Align marketing actions with business goals while balancing data privacy, compliance, and analytics-driven growth.

Admission Requirements

• Fluent German (minimum C1) is required for the OMR marketing modules
• The core MBA program is taught in English, offering you a global experience. Tomorrow University programs will also be available in German starting June 2025.
• No GMAT or GRE required. What matters is your purpose and the impact you want to create.
• A completed bachelor’s or master’s degree and relevant professional experience are required.
• We value your commitment to responsibility, innovation, and sustainable growth.

How to sign up for your OMR course during calibration?